Let’s cut right to the chase folks … email marketing is as essential to your business as food is essential to living.  Period.

If you have a business and you are not reaching out to all your customers, potential customers and past customers every so often you are LOSING MONEY.  Yes.  You read that correctly … losing money.

Let’s look at how we humans function … Every one of our waking moments is filled with a deluge of information … the morning newspaper, TV or radio broadcast, the spouse, the kids, the employer, the employees, the clients … and the internet.  And throughout the day our brain is furiously working to sort through it all,  prioritize it and dump what it doesn’t need.

So, the scenario goes like this … someone visits your website because they did a search for shoe widgets and your site (it’s been optimized, right?) came … [Read More -->]

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Social networking. You’ve undoubtedly heard the term … in fact, you’ve likely heard it over and over and over again especially in the past year. Social networking really means ANY form of social interaction. For example, when you go to the local bar with friends that’s social networking. When you go to watch your child playing in the junior soccer league game you are networking socially. When you go to your LeTip or Chambers of Commerce meetings you are social networking.

However, when the term social networking bandied about it is in reference to certain web-based activities. I like to use the term “social internetworking”! Networking socially on the internet.

For example, MySpace is a social networking website. Once you login, you can connect with friends, friends of friends and more. There are blogs and bulletins, photos and videos. Other social networking sites you’ve likely heard of are LinkedIn, FaceBook, YouTube and the list goes on and on. Oh. Let’s not forget about the ever-popular Twitter.

So .. what exactly do these sites DO for you besides waste your time?

Well, let me tell you right now that social networking MUST be an integral part … [Read More -->]

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To captivate prospective clients, distill the most pertinent information about your business or product into a quick and compelling message

How you pitch the story behind your small-business’s services, products, or companies means the difference between making a sale and being shown the door. And if you have competitors who get their point across in a more clear, concise, and compelling way — even if they’re hawking inferior products — they could steal your prospects because you failed to capture attention right out of the gate.

So, how do you craft the perfect strategic pitch for your business and then guarantee prospective clients will sit still while you deliver it? Relax, we’ll show you how to compose the pitch, and it will take no more than 30 seconds to say. The secret: choosing your words carefully and getting right  Continue Reading »

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